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Paul Kinney’s 52 Tips for Producing Great Radio Spots is based on over 40 years of experience. Beginners can pick up ideas that will help avoid mistakes, and even pros might learn a few new tricks. Choose the category that fits your needs and start there. You’ll get 6 tips on Formatting, 9 tips on Messaging, 10 tips on Concepting, 9 tips on Scriptwriting, 8 tips on Producing, and 10 tips on Directing.